FAQ - Setting Profits on eBay
If you are setting profits within your eBay account and have no idea what values to enter, there are two main strategies you can adopt. The choice depends on your goal: greater visibility through sponsorships or a more balanced approach with steady profits.
Available strategies
-
High profits with high sponsorships
With this strategy, you can set higher profits to have room for applying higher sponsorship percentages (around 10% - 15%). This allows you to gain more coverage and visibility on eBay, increasing the chances that your products will be noticed by a larger number of potential buyers. -
Medium profits with lower sponsorships
Alternatively, you can maintain a medium profit percentage (for example, between 25% and 35%) and apply lower sponsorship percentages (between 2% and 5%). This option is suitable if you want a balanced margin without investing too much in advertising sponsorships.
Price ranges for high profits and high sponsorships
Use the following price ranges when you want to apply high profits and high sponsorships (10% - 15%):
| Purchase price range | Profit rule (Percentage) |
|---|---|
| 0 – 10 | 85% |
| 10 – 25 | 50% |
| 25 – 50 | 40% |
| 50 – 100 | 35% |
| > 100 | 30% |
Price ranges for normal profits and lower sponsorships
Use the following price ranges when you want to apply medium profits and lower sponsorships (2% - 5%):
| Purchase price range | Profit rule (Percentage) |
|---|---|
| 0 – 10 | 35% |
| 10 – 25 | 35% |
| 25 – 50 | 35% |
| 50 – 100 | 30% |
| > 100 | 25% |